Episcript built a customised CRM and membership platform that turned everyday Avène purchases in Singapore into points, rewards and long-term customer relationships.
Eau Thermale Avène is an internationally recognised French dermo-cosmetic skincare brand specialising in products for sensitive skin, with Avène Thermal Spring Water at the heart of its product range.
As its customer base in Singapore grew, Avène needed more than a simple membership database. It needed a platform that could bring together customer purchases, loyalty points, rewards and member engagement in one place.
Project at a glance
Episcript developed a customised CRM Software and membership platform to manage the entire loyalty journey.
Members could register their details and upload receipts for Avène products purchased from participating stores across Singapore. The system processed these purchases, awarded the appropriate membership points and maintained each member's complete purchase and points history.
Those points could later be redeemed for gifts and rewards, with the entire redemption process managed through the same platform.
Behind the scenes, Avène's team had a central system from which they could manage tens of thousands of members and see how customers were interacting with the brand. The platform handled:
Instead of customer information being scattered across different systems and spreadsheets, the CRM gave Avène one place to understand each member and the wider performance of the loyalty programme.
The real value of the platform was not simply keeping track of points.
The company could see purchasing patterns, monitor redemption activity and generate reports that helped its team understand how members were engaging with the brand.
Every receipt uploaded and every reward redeemed added to Avène's understanding of its customers.
Over time, the platform grew to support tens of thousands of members in Singapore. By making it easier for customers to earn rewards and remain connected with the brand, it helped Avène strengthen customer engagement and support repeat purchasing, while giving its management team much better visibility into the programme.
Episcript turned a conventional loyalty programme into a central customer engagement and business intelligence platform.
One system connecting purchases, members, points, rewards, communications and reporting, built to scale as the membership programme grew.
If you want to reward customers for their purchases and understand how they engage with your brand, tell us how your programme works today.